«Between ecstasy and house music»: Marcelo Burlon's story becomes a book We talked to the Argentinian designer about his new biography published by Rizzoli
«I started working in clubs in 1992, when I was 15 years old. I've always aimed at an underground, niche audience. My education comes from the Riviera Romagnola's club dancefloors, between ecstasy and house music», Marcelo Burlon told nss magazine. His personal story is bounded with the city of Milan, not by chance the brand was called County of Milan.
The scenario is the rampant Milan in the late 90s and 00s, where fashion, subcultures, nightlife and clubbing intertwine and that led to the inception of streetwear that started the domino effect that would have reinvent the whole fashion system. Marcelo and his brand - Marcelo Burlon: County of Milan that we know today – was one of the key actors of this revolution. Today, despite its wide popularity, County has always remained focused on the community surrounding its founder, or, to use the words of Burlon himself, «I am interested in what I and my 4-5 friends do, the rest does not concern me». More than just a fashion brand, the creature of Burlon is a collector of different influences, a cross-sectoral entity whose vision is expressed both in streetwear and in the organization of some of the most important events in Milanese fashion, but also in photography and music – a long story that today is told for the first time in the book Marcelo Burlon: County of Milan Confidential, written by Angelo Flaccavento with design and artistic direction by MACSIOTTI.
