Traveling through time with Swatch 1984 Reloaded - Swatch's iconic models return in a new sustainable version

1984 was one of those years that define entire eras: Prince dominated the charts with Purple Rain, Madonna's pop phenomenon was preparing to explode with the release of Like a Virgin, the video game Tetris arrived on the market for the first time and Swatch, at the time born only a year before, entered the Guinness Book of Records for the construction of a giant watch, located on the headquarters of the Commerzbank in Frankfurt, weighing 13 tons and height of 162 meters, while in the brand's ETA factory in Granges the millionth model was produced. It was a revolutionary era for the world of watches: thanks to Swatch and its iconic colorful timepieces, watch design came out of jewelry and entered youth culture, introducing the world to a new democratic design that has become a myth through the decades. Today, the aesthetic of those archival watches is back, riding the wave of 80s style, in a new bio-innovative and sustainable reinterpretation with the Swatch 1984 Reloaded collection.