Gucci Circolo has opened in Milan A temporary space to immerse yourself in the Gucci's universe
After the Stationery and the Vault project at the Arco della Pace, Gucci presents a new temporary space in Milan, in the heart of Monte Napoleone, in Palazzo Gallarati Scotti: Gucci Circolo. The new brand experience debuts today in Milan and will last until November, but will soon arrive in London and Berlin, and is dedicated to exploring the brand's new Aria collection. After passing the black curtains of the entrance, crossing rooms and corridors, you meet the Gucci 100 celebratory collection, dedicated to the centenary of the brand, which starts an exhibition whose ending is The Hacker Project co-signed by Demna Gvasalia of Balenciaga.
The journey continues through a faithful reproduction of the Gucci Aria catwalk that will leave room for the Screening Lounge, an area dedicated to talks and meetings for the brand's community – a tribute to the original owner of the building, the noble Tommaso Fulco Gallarati Scotti who over the years fed a circle of intellectuals and writers inside. Finally, the route ends with a tea room in which a living room immersed in an artificial garden and surrounded by mannequins wearing the looks of the Aria collection.
