Golden Goose's new Milanese retail concept Named Golden TV, the brand's new space brings the shopping experience into phygital

On the occasion of its 20th anniversary, Golden Goose has inaugurated in Via Verri, Milan, an innovative retail concept called Golden TV: a space that combines the analog experience of shopping with technology and digital and that combines the brand's Ready-to-Wear collections with new product categories. Golden TV wants to transform shopping into a phygital experience, through which visitors to the store can totally immerse themselves both in the history of the brand and in the artisan customization of their items thanks to the use of digital technology and the presence of the brand's Sneaker Makers. Golden Goose CEO Silvio Campara explained:

«You can buy and customize everything anywhere, but only in Golden Goose you can customize anywhere giving your creative contribution».

The experience becomes phygital through the Dream Wall, an interactive station equipped with a 98-inch screen, and which provides customers with a sort of white canvas on which to digitally design their personalized items, choosing between decorations and manual writings, which are then made by the Golden Goose Sneaker Makers on site with the possibility of receiving an ad-hoc video of the co-creation experience and receiving it directly on your device. The brand has also installed in the store the recording station Your Story, Our Story equipped with an LED screen as a background, where visitors can record their videos and share them on social media.