What is hyperpop and how to recreate a look with jewels The Gen-Z aesthetic inspired by the digital world in the new Pandora ME collection
The basic elements of hyperpop aesthetics are neon elements, psychedelic prints, manga inspiration, glitter and Y2K style, all combined in an eccentric way. If you’ve never heard of the post-pandemic music genre that has become an aesthetic model, just think about the style of Charli XCX and Grimes, the very first Lady Gaga and the queen of TikTok Addison Rae to understand what it is about. If glitter pieces and accessories with holographic and metallic details are too extravagant to be worn on a daily basis, jewels become the link to effortlessly incorporate the new Gen-Z trend in your personal style. Some details perfect to give a hyperpop touch to any outfit are those that recall the world of gaming and emoji in shades such as metallic fuchsia, green and blue - present in the new Pandora ME collection by the Danish brand Pandora. Hyperpop speaks a hybrid language, born in the digital context of a reality filtered by restrictions and lockdowns, making the virtual world of TikTok and its viral contents a space for entertainment and socialization.
Between those, also Pandora effectively experiences this world of immersive spaces through Animal Crossing New Horizons: players, since last September 30th, can virtually explore the island of Pandora - through the game-accessible dreamcode 8361-3102-9206 - and wear custom garments from the exclusive design inspired by the new Pandora ME collection. Hyperpop stars Charli XCX, Addison Rae, Dontè Colley, Beabadobee and Cecilia Cantarano are hosts of honour of thematic rooms such as a Dance Floor Room, a Diner Room and a Selfie Space where to have fun and engage in community activities with style. An approach increasingly focused on the interactive experience for the user, including and making the female audience protagonist.
