
The connection between football and fashion in the new Carlota Barrera collection New Balance football kits on the catwalk during London Fashion Week
For their Spring/Summer 22 collection, Carlota Barrera brought the Spanish designer's heritage and values to the world of soccer to further consolidate the relationship between the worlds of sport and fashion. In their collaboration with New Balance Football, the jerseys of AS Roma, LOCS Lille, Athletic Club and FC Porto joined the outfits seen on the catwalk during the digital show at London Fashion Week. The collection references the relaxed atmospheres of 70s soccer with the brand's elegant and timeless approach.
"As a brand with a very personal perspective, we share our approach (not just formal, but also emotional) to modern sportswear and our vision for how sports can create and nurture communities" said Carlota Barr
"Working closely with Carlota Barrera from the outset, we had a shared vision of extending the matchday story of a fan through a cultural perspective outside of football. The blend between the unique identities of our clubs and lifestyle shows through in every detail of the collection." Nicola Jones, Senior Marketing Manager, Global Football.
Filmed at a Boys School in London, the show further solidified the link between the worlds of fashion and football, making the game jersey a key item while showcasing its immense versatility. The digital show is available here.