What is "dopamine dressing" and what are the colors of the season Electric blue, Bottega green and shocking pink in the color palette of good vibes

With the long-awaited return to normality, there are also opportunities to shine again. The effects of the pandemic situation on fashion tastes and inclinations emerge in this Fall/Winter 2021-2022 season, and as I wanted to demonstrate, after two years rather comfortable and dark, the desire to dare and be noticed is skyrocketing. Among the trends that are the result of primary needs and deficiencies, the "dopamine dressing" explodes, based on the use of an electric and particularly bold color palette, alternated with strong color-block contrasts and thick patterns or tie-dye. Electric blue, bottega green and pink become the protagonists of a new scenario, born on social media and then synthesized in the collections of luxury giants Tom Ford, Versace, Jacquemus, Bottega Veneta, Rick Owens, Loewe but also by the emerging brands House of Sunny, AGR and Lisa Say Gah!. The hope and the desire to return to shared experiences such as clubbing or concerts become the perfect opportunity to awaken and express all the desire for life that has been dormant in recent years.

Fashion to feel good

Always color associated with the female world, pink can be gentle and delicate as a flower but also powerful and catalyzing as the shell of an exotic dragonfruit. Today the brightest and brightest shades of fuchsia pink bring light in the everyday greyness and manifest themselves as the perfect color accent to break an outfit based on monotonal balances, even in the cold season, thanks to the return to pop-punk aesthetics and dopamine dressing, of course. Unlike the widespread thought that sees pink as a summer color, last year Jacquemus launched its "Pink Christmas Capsule" in December, obtaining a lot of success, which was in fact also translated into the popular AW21 collection "La Montaigne" containing some of the most interesting micro-trends of the period.