The new Aratana sneaker by MCQ With a customizable modular midsole

"Novelty" is the main concept behind the MCQ Aratana. A concept that comes from design, born with functional modularity and the idea of ease of wear in mind, keeping the roots of the brand firmly in English youth culture, but also with the meaning of the name, "new" in Japanese.

The concept of novelty is also present in the modular midsole, designed to be modified and updated with add-ons available later and able to transform the sneaker thus extending its life. In addition, an innovative material such as Bloom ™ was used to make the midsole, which transforms harmful algae creating an alternative to plastic.

The Aratana sneaker is stocked globally at retailers including Goat, Level Shoes, LUISAVIAROMA, Julian Fashion, Antonioli, Lncc, Nubian and Ssense.