The story of the legendary Apple sneaker The Holy Grail of the sneaker game
Before Travis Scott, before Virgil Abloh and Kanye, the sneaker game was that of Apple. Or rather, it was without knowing it was thanks to a very limited release that became a real legend in the sneaker community and now "back to life" thanks to a custom made by Andrew Chiou, sneaker customizer and Jordan employee, who combined a pair of Reebok Club C to that silhouette that in the past belonged to the same company that years later would have given us the iPhone. However, the creation of Chiou is not the first tribute made to the Apple sneaker, already revived in a custom variant in 2018 by Salehe Bembury, designer Versace at the time, who on his Instagram profile had shared a direct tribute to the shoe, revived with a series of details that replaced the Apple apple with the famous Versace jellyfish.
It is certainly not the first time that Apple has ventured into an extra-technological world. In 1986 the Cupertino-based company created a collection made up of tees, polo shirts, accessories and home furnishings in an attempt to expand the Apple world to everyday life. If in that case the results were not the best, with his sneaker Apple has in his hands a potential success ready to explode. In the now daily intersection between different sectors, the hope for the community is to be able to get their hands as soon as possible on what could become the true cult release of the sneaker game.
