The first streetwear capsule by MV Agusta Motor The return of the union of fashion and engines
MV Agusta Motor, a historic Italian manufacturer of racing motorcycles founded in 1945 by Count Giovanni Augusta, today announced its first streetwear clothing collection, entitled Logo Level 1, which will be presented through a series of releases distributed in the coming months. The inspiration behind the capsule refers to the iconography of the MV Agusta logo and for the presentation of the first drop, which explores the theme of Motorcycle Art in collaboration with KALEIDOSCOPE, the Metafisica Velocecampaign was born, a sort of pun on the initials of the brand and which was shot by Jim Nedd in the city of Tresigallo, site famous for its rationalist architecture, and inspired by the art of Giorgio De Chirico. In addition to the clothes, the protagonist of the campaign is the Superveloce, the most iconic of the new Schiranna bikes, which is paired with the garments of the collection designed by Francesca Izzi.
