The new eyewear capsule by Heron Preston x Gentle Monster The "level" of Heron Preston becomes the protagonist of three models of glasses
Gentle Monster and Heron Preston are two brands that share a common aesthetic, the bold one of a workwear that is not afraid to welcome more subtle and intellectual elements, inspired by the world of art and culture. For their first collaboration, a limited edition eyewear capsule, the two brands wanted to do precisely this: a work of juxtaposition and dialogue, which has at its center the level with its air bubble that indicates the rightness of the surfaces and that the brand had already incorporated with great success in its footwear collections. Heron Preston, founder and creative director of the brand said:
«Given the success and excitement around that idea we challenged ourselves to think of other ways the level could be applied across different product categories. The shape and construction of sunglasses is the perfect platform for this idea. […] I decided to collaborate with GM because they always have supported big ideas and ambitious thinking. They understand how to connect through culture & arts in the most authentic ways».
