5 ways Mick Jagger influenced men's fashion A musical icon and not only

There are few figures, both in music and in fashion that, more generally in pop culture, more influential than the Rolling Stones and their frontman, Mick Jagger, who turns 78 today. Over the course of almost 59 years of career, Jagger and his band have created the myth of the cursed rock star, have brought sex, controversy and androgyny to the stage helping to define the aesthetics of at least three decades of rock music but also leaving an indelible trace on the aesthetics of menswear – a trace that still remains today, thanks to the revival of the 70s that is seen almost everywhere in fashion but above all thanks to the extreme success of which enjoys for ten years now the aesthetics of Hedi Slimane with Dior and Saint Laurent before and now with Celine.  

If these styles have become so popular today, with hundreds of online communities dedicated to them, and if singers and bands like Harry Styles or Maneskin are so famous and popular today it is precisely because a pioneer like Mick Jagger has shown them the way, thanks to a provocative, chameleon-like but always on point style that has been able to reinvent itself era after era without ever giving up its own language , but which also anticipates the times and debates on gender fluidity that are still among the hottest topics of our culture.

To better explore this aesthetic and, above all, the global phenomenon of the Rolling Stones, we have listed the 5 ways in which Mick Jagger has influenced men's fashion. 

1. He introduced androgyny into rock 

The Stones have perhaps the most famous logo in the history of music. A logo that has also launched in all its power the category, today extremely successful, of the musical merch in all its forms. The logo was created by John Pasche in 1970, inspired by the Hindu goddess Kali often represented with the red tongue, but simplifying the symbol, making the mouth and tongue become a symbol of Jagger's sensuality and his mocking attitude. The logo then became the main protagonist of their merch, infinitely reproducible, and finally arrived also in fast fashion demonstrating in advance of years the commercial strength of a symbol.