Gucci and Dior dominate Lyst's ranking for the second quarter of 2021 Heritage and digital are the two new forces of fashion

The picture of the fashion world painted by Lyst's report for the second quarter of 2021 paints a picture in some ways static and in others in the strong movement. Analyzing the list of the most sought-after brands in the world, which has not substantially varied too much compared to last quarter, you can see a powerful comeback of classic heritage brands and a demotion of streetwear with Off-White™ which even loses three places and slips to the thirteenth position. Gucci and Dior remain in the lead, with Nike losing one position and slipping to third place. Among the other noteworthy factors that emerged from the report are also remarkable advancements in genderless fashion, which has brought Fendi's Baguette Bag and Thom Browne's pleated skirt to the ranking of the most desired men's products for the first time ever.

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On the men's side, however, there has been a rise in gender-fluid fashion with Thom Browne's pleated skirt and Fendi's Baguette bag appearing on the list of the hottest men's products and searches related to agender fashion increased by 46% during the quarter. While a gradual return to normality, also thanks to the advance of the summer season, comes from the increase in searches related to sunglasses increased by 198%, with Dior and Off-White glasses on the head™. In terms of footwear, however, the most minimal sneakers such as Prada's PRAX-01 and Nike's Killshot OG SP join Gucci's Horsebit moccasin among the most sought-after items.