Past, present and future of the sneaker game It was talked about in the fourth episode of the second season of The SneakerPod

There is no precise moment in history when the sneaker world has gone from a niche phenomenon to a mass phenomenon, a single fact identifiable as a turning point in the history of the sneaker game so important to explain the explosion of an entire movement. It does not exist, but surely something has happened, because never as in recent years has the sneaker market experienced an unprecedented popularity capable of exponentially increasing demand, but not supply. While the public was buying and asking for more and more, brands have exploited this renewed popularity in the worst way, looking to the past and the present while completely ignoring the future.

If on the one hand the future of the sneaker game is frightening for its unconventional shapes, on the other hand the success of models such as the Yeezy Foam Runner or the Nike Go FlyEase testifies that it is the great players who have in hand, also thanks to the hype, the ability to shape and even impose change. For every Virgil Abloh short of ideas, there are designers and creatives ready to rewrite the rules of the game, ready to bring the world of sneakers to a new dimension capable of looking to the future without forgetting the past and the present. We talked about it with Domenico Formichetti, designer and creator of Formy Studio, and with RAL7000, a collective of Italian designers already at work with adidas, in the fourth episode of the second season of The SneakerPod, the nss magazine podcast produced in collaboration with StockX.