Moncler, Hiroshi Fujiwara and Converse: a collaboration that rediscovers the street cult
Moncler,hiroshi fujiwara and converse:
a collaboration that rediscovers two cult streets
Chuck 70
Chuck 70
Jack Purcell
“Respecting the differences between brands is key to creating a successful collab. From here we can start exploring new worlds.”
For his latest encounter with Moncler, Hiroshi Fujiwara did just that, give shape to a layered collaboration that starts from an icon of global street culture, giving it a new vision through Moncler's taste and his own. A collaboration within a collaboration, three apparently distant worlds that come together to interpret a fashion staple.
Chuck 70
The latest collaboration by Fujiwara, Converse and Moncler also represents the celebration and the maximum unhinging of a system in which subcultures no longer exist, but in which everything has become global and local at the same time. And it’s a full circle moment that the collection comes out on the eve of an event that will turn the spotlight on Tokyo and its aesthetic once again. Fujiwara reminds us how much the city is an unparalleled cradle of subcultures with an eternal charm, always ready to welcome new creative trends.
The fashion industry has always loved to find high-sounding and evocative definitions for its most influential personalities, in an attempt to find an appropriate linguistic equivalent to describe their businesses. The title of 'godfather' might seem an understatement, but it is instead the perfect definition to summarize in one word the work and influence of Hiroshi Fujiwara, a figure that blessed - to continue with the religious metaphors - an entire subculture, which over time has become mainstream and global, and which today finds a new language within the Moncler Genius project.
Credits:
creative direction nss factory
editorial coordination Filippo D'Asaro
artwork Caterina Novaro
words Cecilia Caruso
production nss factory
