New Balance goes back to the iconic 990 With a collection that pays homage to a legendary silhouette right before its 40th anniversary

After celebrating the colour that has marked its history, New Balance returns once again to explore and highlight its vast archive, starting with a silhouette that has left an indelible mark on the global sneaker culture. The MADE 990 Version Series collection is in fact an unprecedented return to the now-retired versions of the 990, the iconic shoe of the American brand that has become the symbol of that normcore and minimal aesthetic. 

The New Balance 990v1 part of the Version Series will be available from July 9, 2021. In addition to the models with ruby details, New Balance will relaunch the 990v2 and 990v3 in black, grey and navy.