The new Ferrari x Puma sneaker looks like it was made in 2017 And that's not a compliment
The partnership of Puma and Ferrari for the production of branded sneakers has been going on for a long time. But with the recent restyling of the brand, which last Sunday presented its first SS22 collection designed by Rocco Iannone, the collaboration between the Maranello company and the German brand also needed a revamp. On the occasion of Ferrari's debut in fashion, therefore, the two brands launched the new ION F Sneaker, inspired by the famous SF90 Stradale model. The sneaker should represent the novelty of the brand's footwear offer as part of Ferrari's wider repositioning in the lifestyle field. Yet there are some things that seem wrong: nominally, their aesthetics and their price.
In addition, what immediately comes to the eye is the price of the new sneaker: if in fact all the other sneakers produced so far together with Puma, some of which are still on sale on the official website, did not exceed 150€, this new model costs 450€ - a cost that exceeds that of many other models of luxury sneakers such as some models of Margiela Replica or the vast majority of Yeezy silhouettes and that approaches that of sneakers such Raf Simons' Cylon-21 or Acne Studios' Rockaway. In terms of materials, then, the sneaker turns out to be composed of polyester and elastane - hardly materials that justify such a high price. The other model, on the other hand, the Nitefox, appear to be composed of 81% leather and, strangely enough, cost 50€ less than the ION F - although the Nitefox model of Puma usually costs 70€.
