Freedom according to Havaianas The Made in Brazil brand celebrates summer with Free Feet Day

Before becoming synonymous with freedom and style, Havaianas crossed two continents and an ocean, going from a niche product sold in plastic bags to a status symbol with a summer and colorful aesthetic. Born in Brazil in the early 1960s, the Havaianas find inspiration from the Zori, the traditional Japanese sandal whose soles were made using rice straw. With the birth of the green version, born ironically due to a production error, the success of the Havaianas exploded further in Brazil, obviously giving rise to numerous attempts at imitation such as to lead the manufacturer first to register the patent of the model and then that of the shape of the flip flops.

But despite the brand's rapid and inexorable climb to success, its real secret was its ability to transport the magic of Brazil around the world, making an object that is in many ways unique in its kind universal. Havaianas is in fact a lifestyle, a hymn to joy and light-heartedness expressed through the colors that have always characterized the Brazilian company's products. A trend, that of informality in footwear, that Havaianas anticipated by years, becoming an example for the explosion of the clogs, the mules and more recently the slides. A way of understanding footwear outside the box, informal but not inferior to its more classic counterpart. A life metaphor capable of expressing freedom through a simple gesture: freeing your feet. For this reason, on June 21st Havaianas decided to set up its first world party, the Free Feet Day, an opportunity to celebrate the return to partial freedom after almost a year of living at home by calling together influencers, companies and ordinary people at the cry of "Free your feet". In Milan the day will be celebrated with an event at Milano City Life, a day to celebrate the beginning of summer and a moment of collective freedom. Registrations are open, don't miss the perfect opportunity to give your feet some freedom.