How was Ferrari's debut in fashion? Yesterday the brand unveiled its first fashion collection in Maranello

Ferrari's debut in fashion is certainly the biggest news in the fashion industry over the last few weeks. With this collection, the Maranello house wanted to expand its offer in lifestyle – and in fact, its debut in fashion took place in parallel with the opening of a new restaurant directed by Massimo Bottura and the restyling of the store dedicated to the brand's clothing offer. The collection was designed by Rocco Iannone, former creative director of Pal Zilieri who made his bones in the ateliers of Dolce & Gabbana and Armani, and it quickly became clear his intention to mix the values of the engineering design of the Ferrari team with an eye to the latest trends. The first comment that would be made would concern Iannone's good judgment: both his fashion-savviness and the ease with which he interpreted the trends of the moment in terms of Ferrari aesthetics is a sign of strong confidence for this and for the next collections. 

It's certain that Iannone's approach was the right one, the designer was able to introduce Ferrari into fashion with great balance, although, of course, the identity of any brand is refined collection after collection. This first chapter, however, undoubtedly caught the eye and did what it had to do: leave the audience curious to see even more.