5 things to know about Emilio Pucci ahead of the collaboration with Supreme The Florentine designer became famous with the nickname "prince of prints" in the 1950s

Tomorrow the new collaboration between Supreme and Emilio Pucci will be released – a surprising but not at all nonsensical collaboration: the career of the designer called "the Marquis of fashion" or "the prince of prints" began with a ski suit, the first single-piece of its kind, that is, from a pure sportswear garment that ended up on the pages of Harper Bazaar's in 1948 – anticipating by a few decades the union of sportswear and fashion that in fact, Supreme would have brought to the perfection in the late 1990s and early 1900s. The collaboration with Supreme coming soon will bring together a new generation of consumers with some of the most iconic archive prints of the Italian heritage brand – and therefore provides the perfect opportunity to explore again the career highlights of one of the most important designers ever. But before he was a designer, Emilio Pucci was a man of enormous personality. His daughter Laudomia, who inherited the presidency of the company, summed up her character and career as follows:

My father was a minimalist before minimalism; a jet-setter before jets were flying; a scientist before fabric technology became a discipline; provocative in his modernity and sartorial daring. For him prints were rhythm and movement, and in prints he expressed a message of contagious happiness. 

Without further ado, here are the 5 things to know about Emilio Pucci ahead of the drop of the collaboration with Supreme.


#1 Everything started with a ski suit

In 1965, Pucci was called upon to design the uniforms of Braniff International Airways. The new uniforms were a great success and the designer ended up creating six complete collections. His success, already enormous in America, increased, even more, when he was involved in the Apollo 15 mission: his design for the official symbol of the mission, which represented three swallows, won over the other 540 proposals. The original design was in full Pucci style, with a blue, purple and green colourway. The mission commanders, however, considered it unpatriotic and decided to change it to the colours of the Star and Stripes, i.e. blue, red, and white. On July 30, 1971, one of Emilio Pucci's designs arrived on the surface of the Moon.