5 things to know about Balenciaga SS22 show Yes, that was a Simpsons hoodie

Balenciaga's SS22 show yesterday was definitely a success, but it also got a lot of discussions. Although it represented a repetition of the silhouettes and looks to which Demna Gvasalia has accustomed us over time – the concept that supported the show was quite interesting: the theme was cloning, and the way in which the digital filters of technology manipulate the perception of reality, which becomes dystopian and alienating. And so, all the looks in the collection were worn by cloned deepfake versions of Eliza Douglas, an artist long linked to Balenciaga, while an artificial intelligence repeated the text of Edith Piaf's La Vie en Rose on the notes of a soundtrack composed by BFRND – giving the idea of a romanticism emptied of humanity, alienating and almost algorithmic. Meanwhile, various details have emerged on the catwalk that has been worthy of attention. 

Below nss magazine has listed 5 things to know about Balenciaga's SS22 show. 

#1 A taste of the Couture collection

Since Demna left Vetements, her language has evolved in a personal but also very authentic sense. And although this latest collection signed by him and the Vetements SS22 produced by the brand's new creative team are in fact very different, it would be impossible not to recognize a common blueprint both in terms of themes and on the more general one of silhouettes, of the positioning of labels but also in the case of some colours and items. One of Demna Gvasalia's "signatures" seems to have been hacked more explicitly by her ex-brand, Vetements: that is, the scribbles on the clothes that, from Vetements appeared on trench coats and suits while at Balenciaga they were on a Hawaiian shirt. Other common details were the appearance of the classic floral dress, which Demna made a bit of a tradition of Balenciaga fashion shows, and the similarity of two patterns of coloured graphics on a white background that, in the brand directed by Gvasalia, became naïve-child designs, while from Vetements they remained graffiti.