When have the Birkenstock Boston become cool? The (almost) orthopedic clog of the much loved/hated German brand is experiencing a new popularity

Getting ready to write about one of the most discussed and divisive silhouettes of the moment, I realized a truth long ignored. And that is that my uncle, an unexpected style icon, in those late nineties holidays spent in Tuscany had already anticipated a trend that has found today its maximum expression, that of Birkenstock's Boston. It's odd, very odd, to think that there's even only one point of contact between him, that has always worn Bostons in summer and winter, with or without socks, with linen trousers or with Think Pink tech pants (remember them?), and Kanye West. Yes, Ye, who on the cover of last April's GQ was portrayed in his estate in Wyoming with a pair of suede clogs. So the question is more pressing than ever: how did the Bostons go from my uncle to Kanye? 

Finally, we have to mention in this analysis a connection with the pandemic, with the lockdown, and with the effects that these events have had on our way of dressing, on our way of seeing fashion. That search for comfort, that indispensable comfort after a year spent at home, can be found perfectly in a silhouette that, almost involuntarily, has become the perfect clog for every occasion, from the mountain cabin to the beach, passing through meetings in the office. To my uncle's delight.