Fred Perry's latest collaboration with Gorillaz A capsule that combines the Brit aesthetics of the brand to that of the band

Last April, members of the British virtual band Gorillaz became the models for the lookbook of a release of Fred Perry's famous polo shirt. Today, the band and the iconic British brand are back to collaborate with a complete capsule collection available exclusively online or visiting the shop in the band's virtual HQ. Once logged in, the user will start a virtual path that will engage him in a real treasure hunt. 

The Fred Perry x Gorrilax collection is already available exclusively online on the brand's official website and in the band's virtual HQ through the link that is obtained by registering or scanning the QR codes placed in selected Fred Perry stores, including the Milan store in Corso di Porta Ticinese, 76.