The Gucci exhibition that traces the aesthetics of Alessandro Michele Gucci Garden Archetypes tells 15 iconic campaigns of the brand through a series of installations

Gucci continues the celebration of its centenary with a new immersive exhibition to be held at the Gucci Garden in Florence called Gucci Garden Archetypes. An archetype is the original form from which all copies are taken, impossible to recreate in itself – this concept will be used to tell the unique and unrepeatable moments of Gucci's campaigns that evoke Alessandro Michele's inclusive, free and bold philosophy. From Tokyo to Los Angeles, from Seoul to May '68, passing through imaginary museums and Berlin clubs, the exhibition will unfold through visions and fantasies, as well as through the multiple inspirations of the world of music, art, travel and popular culture that echo in the Gucci campaigns.The exhibition will open today and can be visited from Monday to Friday from 10:00 to 19:00, while to visit it on weekends a reservation will be required by email at the address [email protected] Alessandro Michele commented on the announcement saying:

«I thought it was interesting to accompany people on these first six years of my journey, inviting them to go through a crossing in the imagination, in the narrative, in the unexpected, in the twist, in the glitter. I created a playground of emotions that are the same as advertising campaigns, because precisely these are the most explicit story of my vision».

The Gucci Garden Archetypes catalogue therefore wants to become the ideal continuation of the creations born from the imagination of Alessandro Michele, a repertoire of his inventiveness that winds through sudden illuminations, surprises, historical memories. The visit of the exhibition will also be accompanied by original texts by personalities from the cultural scene such as the critic Achille Bonito Oliva, the philosopher Emanuele Coccia, the artist and researcher Anna Franceschini, the curator Antwaun Sargent and the advisor for sustainability and culture Shaway Yeh. Being Gucci a brand that always bets everything on technology, a virtual tour on Gucci.com will also be available, which will offer the opportunity to visit the exhibition even remotely. In addition, the brand will bring the Gucci experience to the Roblox platform starting May 17th for two weeks. Visiting this virtual gallery, also inspired by the Gucci campaigns on display, the virtual avatars of the users will gradually collect aesthetic elements of the various rooms to become, in the end, a digital work of art themselves.

Gucci Garden Archetypes will open to the public on Friday, May 14th. The gallery's timetables will be as follows:

Monday-Friday 10:00-19:00

Saturday-Sunday: open only by reservation, to book just send an email to the following address: [email protected]