5 things in common between an Apple and a Supreme store From stained glass to the use of wood, what Jebbia and Jobs have in common

With the opening of the first Supreme store in Corso Garibaldi in Milan, it was impossible not to focus on the world built by James Jebbia in that shopping corner in the Milanese city. Like Apple, Supreme also uses a precise structure when it comes to thinking and designing a store, creating a window into a world whose philosophy is written between the lines between the windows and shelves that present the products on sale, whether it be of the latest iPhone or a logo box. 

If the campout culture immediately makes us think of the sneakers and streetwear world, even the most avid Apple fans know the pains of a night spent in a camping chair in the hope of getting the latest iPhone. It's all part of the hype, an ideal arrival point of a path made up of very precise strategic choices that bring us back to the reality of the facts, making us crave always new products.