The New Balance MADE Responsibly 998 created with waste materials - The brand's latest effort towards fashion sustainability

After becoming one of the most discussed topics in the fashion industry, sustainability and a greener mentality, in general, are gradually becoming part of the sneaker world as well. Proof of this is the latest initiative by New Balance, which presents the second chapter of the MADE Responsibly program, which adopts a green and upcycled approach to its MADE Responsibly 998 model. In fact, the sneaker combines scraps and new materials creating a unique and original product each time.

In any case, this is not New Balance's first project dedicated to sustainability, a commitment already made public with the MADE version in US 998 Surplus, launched in 2020 and well received by the public. MADE Responsibly 998 is also part of New Balance MADE, a premium collection made in the United States for over 75 years.