The new Slam Jam x New Balance 991 Released along with an apparel capsule collection

Slam Jam and New Balance have elevated their role as retailers and brands reaching the status of tastemakers, realities able to give shape to new trends and new ways of intending fashion. For the SS21 season, Slam Jam and New Balance have joined forces once again to design a sneaker, the iconic 991, and an apparel capsule.

The items will be launched at Slam Jam doors and globally online from 7 May, alongside the iconic New Balance store in Shap (Cumbria, UK) near the brand’s Made in UK factory located in Flimby. The drop will hit selected retailers worldwide as of 13 May.