When Lanvin brought haute couture to H&M Alber Elbaz was the architect of the relaunch of the French Maison and of one of the most famous collaborations in fashion

The news of Alber Elbaz's death, which took place in a Paris hospital due to complications related to Covid-19, has thrown the fashion industry into immediate grief. Celebrated for his genius and limitless creativity, the 59-year-old designer marked a fashion era thanks to the relaunch and global success of Lanvin, while last January he presented the first collection of his new brand AZ Factory, owned by the Richemont group. Born in Casablanca, Morocco, raised in Tel Aviv and then relocated to New York to work in the fashion world, one of Elbaz's first major jobs was with Guy Laroche, in 1996, in Paris. Only two years later he was appointed at the helm of Yves Saint Laurent, before becoming the creative director of Lanvin in 2001. 

Despite the great success, both from critics and audiences, Elbaz was unexpectedly fired from Lanvin in 2015, continuing to collaborate with several brands before founding his own fashion house. For everyone, however, the legacy of the designer will continue to remain linked to those 14 magical years, in which Elbaz gifted us with the dream of fashion.