Alessandro Michele's method is an example for fashion The designer's modus operandi is an answer to the industry’s question of a healthier creative environment

Following the waves of rumours in the past week regarding the possibilities of Gucci collaborating with Balenciaga, yesterday the brand officially revealed their collection entitled Aria with a fashion film directed by Alessandro Michele and Floria Sigismondi. The collection was a tribute to the brand’s 100th anniversary and was essentially a collage of all the things that has been a part of the brand’s DNA, from references to the “Savoy” hotel in London where the brand’s founder Guccio Gucci worked during the 1920’s to Tom Ford’s era in the 2000’s. It was Gucci in full form, an amalgamation of existing ideas and concepts created throughout time that were essentially reinterpreted and curated by Alessandro Michele. 

The way in which Michele works and is able successfully adapt to experimental partnership from North Face to Balenciaga without losing the integrity of the Gucci brand is the very reason why he will be able to last so long. Unfortunately not many others within the fashion industry have picked up on this pace of working, as most creative directors of major houses are still creating 4-6 collections per year. However the fact that the industry was questioning the relevance of this pace last year, proves that it is evident that the system is antiquated in regards to sustainability both from the perspectives of the amount of product being created as well as the pressure being put on the creators.