The meaning of Gucci's heart-shaped clutch Let's start form its technical name: Minaudière

With its 97 looks, Gucci's Aria collection presented yesterday was an avalanche of references and quotes in perfect Alessandro Michele style. Among the references to hedonism of the Tom Ford era, "hacking" balenciaga silhouettes and details that evoked the heritage of the brand, one of the most interesting items was an "anatomical" clutch in the shape of a heart presented both in glittery version, covered with rhinestones, and in an enamelled version, wearing both men's and women's looks.

The symbolic "heart" represented by the minaudière is that of Gucci itself, which passes intact from decade to decade through the many reincarnations of Gucci. The accessory therefore indicates the passion for the brand and its wide mythology (explored among other things in the soundtrack of the show, which with the use of pop music linked Gucci's fame to the world of clubbing) that remains unchanged through eras and changes of hands – as if to say that Gucci is unique and it will remain so forever. At the end of the show, in which the models are in a sort of Garden of Eden, a woman dressed as Marilyn Monroe throws it upwards "giving it back to the universe", as Michele himself told Business of Fashion, and right on the minaudière suspended in the air to close the show.