
5 things to know about 'Aria', Gucci's new show Have you seen the Balenciaga's laison?
Today the new Gucci show for the Aria collection was held. A very important show for the brand, both because it marked the centenary of the foundation, and because it represented a change of gear for Alessandro Michele's brand that, during previous seasons, had renounced the model of seasonal collections and participation in fashion weeks to find its creative freedom in absolute independence. And Alessandro Michele did not skimp on surprises in a fashion film co-directed by Floria Sigismondi and Alessandro Michele digitally presented that brought to the catwalk a series of new looks that summarize the past, present and future of the brand – also presenting a new "hacking experience" with Balenciaga, the first of its kind.
We already knew that the bags would be among the protagonists of the collection, and without any doubt the most remarkable was the one in the shape of an anatomical heart and covered with sequins.