5 indie brands to keep an eye on Un giro del mondo in cinque lookbook

Fashion is such a big world that it's hard to keep up. But between fashion week and various red carpets, it is always worth remembering that there is nothing better than discovering a new brand to follow. Emerging and independent brands are the proverbial "salt of the earth" for fashion that, without them, would end up fossilising itself into about twenty illustrious and famous names. Investing in an independent brand means not only conducting a truly personal research operation, but also experiencing the thrill of discovery, of choice outside the canons of the mainstream. For this reason, the selection of the 5 international brands to keep an eye on wants to make a metaphorical tour of the world, starting from traditional Paris and London, passing from Peru, from Ukraine to Seoul.

Arnodefrance (@arnodefrance)

Founded in 2011 by consorts and designers Ksenia and Anton Schnaider, this Kyev-based womanswear brand found international recognition in 2016 when it invented Demi Denims, a sort of union between the top of a baggy jeans and the bottom of a skinny jeans. Still following her avant-garde vision, Ksenia titled her FW21 collection with emojis and introduced a new design: the Wader Jeans. The construction of this denim is inspired by wading boots, that is, those peach boots up to mid-thigh high, whose appearance has been reconstructed entirely in denim.