Timberland's "Generation Boat" in the new SS21 campaign - A reinterpretation of the inter-generational myth of the Boat Shoes

The world of footwear has its own classics, models so iconic that not only don't change over the years but that become a real bridge thrown between different generations. One of these great classics is Timberland's Boat Shoe – originally produced by Timberland as early as 1979, at the height of the popularity of the preppy style, which then became a classic during the 80s and 90s, finding popularity both in the executive world and in youth subcultures such as that of the Italian Paninari. Precisely in celebration of this great heritage, the Boat Shoe is the absolute protagonist of Timberland's SS21 campaign entitled "Generation Boat" inspired by the generational and cultural transversality of the shoe, able to bring everyone together around a common heritage and a tradition that doesn't change but that is constantly enriched.