Helly Hansen presents the "Modular Ocean Survival" collection With a campaign starring the artist and singer Natty Wylah
The line dedicated to Helly Hansen's archive named HH-118389225 has been inspired since its debut by the vast history of the brand and its archive of performance-driven equipment for the sailing world. For each season, this archive is reworked into capsule collections that take cues from lines of historical products, details or moments of the brand timeline. This season SS21 is inspired by "Modular Ocean Survival" and has reinterpreted the aesthetics from the brand's high-tech life jackets to create the capsule's outwear range.
