Kenzo wants to double the world's tigers population - With a capsule collection and a partnership with the WWF

The tiger has always been the symbol of Kenzo, since its founder, the late Kenzo Takada, had always boasted a deep connection with nature and its wildlife, so much so that he called his first (and legendary) Paris boutique Jungle Jap. In the coming year, Kenzo's commitment to the cause of environmental conservation will have tigers at its centre: the goal of the brand is in fact to double the number of specimens currently present in the wild by 2022. For this reason, Kenzo has partnered with WWF to support its work with the TX2 project with a series of capsule collections of which the first chapter was presented last September and whose second chapter will arrive next March 22.