Fashion brands have rediscovered monogram and patterns As a symbol of a new beginning or as a tribute to the maison's archive

Last Friday, with the show dedicated to the FW21 collection, Versace inaugurated a new course, marking the beginning of an unprecedented path that has a new monogram as its founding element. The brand led by Donatella Versace has, in fact, decided to quit baroque prints, archive patterns, or the iconic Medusa, opting instead for a renewed pattern, renamed Greca Pattern, that has something classic to it: a design of geometric shapes reminiscent of a V, to form a clean, simple, versatile, vaguely seventies motif, proposed in a wide range of colours and on different materials and garments, a pattern that does not go unnoticed remains (perhaps also due to the similarity with Goyard's pattern). Versace, however, is not the only brand that over the last few seasons has decided to renew or reinterpret its visual codes, making them the symbol of a new beginning or a tribute to the heritage and archive of the Maison. 

The renewal of the aesthetics of brands therefore starts from the past, especially from the Seventies, to signal a change of direction or the beginning of a new course. Proving once again how powerful fashion symbols can be.