What was the most used fashion brand in Sanremo? The stage of the Ariston tells all about the tastes of Italians

On Saturday night, the 71st edition of the Sanremo festival ended with the victory of the Maneskins. In our post-show reports we reviewed the best and worst outfits of each evening, but we also took into account which brands were the most popular throughout the entire edition. Counting for each day of the festival the appearances of each brand on stage, the editorial staff of nss magazine has drawn up a ranking of the most present fashion brands on the Ariston stage in this edition. The result is the pattern that you can read below.

Although it is clear that the quantity and quality of the looks are two very different things, having been there during the edition also singular appearances of independent brands capable of making their mark (Vaderetro, let's look at you) you can notice an aesthetic dichotomy very typical of Sanremo: on the one hand there is the safe and disciplined fashion of Giorgio Armani; on the other hand, the exuberant and "stage" one of Dolce & Gabbana that, on the other hand, during the various looks, has had very discontinuous trends with minimal and elegant outfits, as in the case of Noemi, Colapesce and Dimartino or WrongOnYou; or looks laden with sequins and patterns as in the case of Renga, Gigi d'Alessio and Random.