Vans' latest campaign dedicated to creativity and artists The project 'These Projects Are Ads for Creativity' unites artists from all over the world
For its latest initiative, Vans involved different artists and personalities from all over the world, driven by the desire to celebrate art in its purest form. These Projects Are Ads for Creativity is therefore not the classic advertising campaign, but a way to support creativity itself, allowing artists to bring their ideas to life in the vast forms that art can include. Vans encouraged artists to express themselves, making drawings, sculptures, music videos, custom shoes, digital animations and more.
Vans focused on artists and their stories. Be it the colourful paintings by Rewina Beshue, from San Francisco, the vibrantly painted pillows by Annabell Lee, the darkroom work developed by Los Angeles photographer Anthony Acosta or the disciplined woodworking practice of Start From Zero in Hong Kong, through their achievements the artists convey a wide range of creative interpretations, representing an equally large global community of artists.
