C.P. Company dedicates its latest capsule collection to Lucio Dalla To celebrate the 50th anniversary of the brand founded by Massimo Osti
C.P. Company, the brand founded in 1971 by Massimo Osti, has written a page in the history of Italian and global fashion, bringing sportswear to unprecedented technical and aesthetic levels, thanks to a unique and avant-garde aesthetic, that blends military style, the constant research in the innovation of fabrics, finding the apex in garment dyeing, a technique created by the brand. Today C.P. Company is preparing to celebrate its 50th anniversary with a series of projects, special activities and tributes to five decades of history.
C.P. Company has dedicated the first chapter of its Anniversary Series to the unique relationship that bound Massimo Osti and Lucio Dalla, with a collection consisting of five T-shirts and a long sleeve, with original archive graphics and new artworks that pay homage to the musical genius by Dalla (on the day that would have been his birthday, March 4, that is also the title of one of his first hits, in 1971).
