Fjällräven has created a new capsule with recovery fabrics The Samlaren collection consists of clothes and accessories created with recycling materials

In that vast universe that is Swedish fashion, Fjällräven is perhaps one of its most iconic names. If in the past it was generations of Swedes who grew up with the accessories and garments of the brand, in recent years its functional, colourful and pleasant retro flavour has become a worldwide phenomenon, a statement of creativity. Being, like many Swedish companies, a brand very attentive to the issue of sustainability, Fjällräven has announced a new project based on the concept of the circular economy: the Samlaren capsule. The collection aims to use advanced fabrics from Fjällräven's factories, combining them into new pieces with a unique design. Henrik Andersson, creative director of the brand, told the genesis of the project as follows: 

"Our production department had a warehouse of fabrics that were not used in normal production, due to color variations, limited quantities, etc. And we wanted to find a use for these fabrics! Then, there was the name and logo Samlaren [which means "the collector" in English, ed] scribbled on a block notes, which became the starting point of the project."

At the moment the capsule contains the great classics of the Fjällräven repertoire: a selection of outerwear garments for men and women, along with hats, backpacks and tote bags. Each of the garments will bear a special label inside that tells in English the history of the collection. But that's not all: what is now the Samlaren capsule could become a continuous line in the future. Based on the surplus materials, in fact, the brand plans to present one or more capsules per year but, as the creative director of the brand pointed out, "The long-term objective is indeed to eliminate the very need for this concept, minimizing waste and surplus fabric already in production. In any case, this process may take some time, so in the meantime, we will use Samlaren as a way to turn the surplus fabric, difficult to use, into successful products".