The new sneakers by Chiara Ferragni In pop and pastel colors, ready to get into the sneaker game

When the first collection of Chiara Ferragni's brand was presented in 2013, we already knew the digital entrepreneur would go far. Starting from a line of shoes, t-shirts, bags and iPhone covers, over the years Chiara Ferragni Brand has evolved offering complete collections every season - which include apparel, footwear and accessories - but also capsules in collaboration with the hottest brands in the world of food (like Evian, Ladurée and Oreo), beauty (Lancôme), and the sneaker universe (Converse, Superga).

Initially the brand moved away from streetwear, but today it extends to athleisure - with hoodies, joggers, bombers, nylon jackets - adapting to the lifestyle that the current crisis imposed on us, but remaining faithful to the girly and romantic aesthetic, to pastel colors and glitter.
Moreover, Chiara's influence also arrives in the world of sneakers. In fact, today Chiara Ferragni Brand presents the new CF-1 sneakers, unveiled a few days ago by the influencer and entrepreneur to her 22 million followers on Instagram.