5 emerging European brands to keep an eye on Names to remember

The words heritage and tradition are the favourites of the big names in fashion, brands that sometimes boast over one century of history behind them, but it's often forgotten that novelty is the real engine of fashion. And while the big players of luxury strive to adapt to the times, the young fashion brands founded in recent years were born with the times, whether it's with attention to sustainability already embedded in their DNA or a particular eye towards diversity and multiculturalism. In an increasingly crowded and commercial luxury landscape, then, the young brand is a guarantee of authenticity, both from the creative point of view of design and that of the community. Then, focusing on the European area, the birth of young brands scattered between Spain, France, the Netherlands and Italy gives the pulse in the direct grip of the latest directions of local creativity in its capitals.

For this reason, nss magazine wanted to list 5 young European brands to keep an eye on.

Sisyphe (@iamsisyphe)

Edoardo Gallorini founded his brand in 2019 after studying fashion design in Venice and working for years in style offices, specializing in graphics and illustrations. His scope would actually be womenswear, and he's delightfully dramatic, although some of his garments are fully genderless. It's precisely with graphics and illustrations that his fame has made the quantum leap. His t-shirts decorated with writings such as The Erotic Bourgeois Bore and Magnificent Illusion that also decorate short-sleeved shirts have peeped around on Instagram and also in the audience of Milan Fashion Wee last year and are, in short, a small cult.