The fearless and contemporary vision of OUTNUMBER A young brand you should keep an eye on, narrated by its founder

Fearless, resilient, enterprising. This is how Kakra Juma-Nuamah, founder of the brand OUTNUMBER describes herself, and just looking at her brand and her style you definitely can see why. Aries rising, Aquarius sun, Kakra is Ghanaian and her name means "little" but also "twin" (in fact she has a twin sister). She is currently living in Toronto, Canada, a multicultural city where her brand was born in 2017, and is proud of her roots and to see how some cultural elements of Ghana, like music, today are being embraced internationally.

If you see her, you'd think immediately "she definitely works in fashion!”, you can tell from her great fashion sense and a timeless (but at the same time sensual and contemporary) taste. This passion for style and fashion comes from her mother, just like the love for Gucci and Tom Ford, gold and 90s inspiration. All these elements are an essential part of her brand OUTNUMBER.

OUTNUMBER combines the modernity of Canada and the craftsmanship of Made in Italy. How do these two elements blend in your brand?

I like to think of OUTNUMBER as a global brand. There are obviously underlying hints of where I came from and where I’m based, but I think my foundation of influence is so global that it doesn’t really pull from Canada specifically. I do design at my studio in Toronto, but I’m constantly drawing influence from the internet and from history. The craftsmanship of the “Made in Italy” angle really defines OUTNUMBER, as it’s what makes the brand special - not many brands design in Canada and produce with an Italian level of craftsmanship. I do really feel that the contemporary OUTNUMBER vision I have blends super nicely with the traditional craftsmanship behind the Italian production.

What are your upcoming projects with OUTNUMBER?

I have been working on new designs that will be released throughout the year. However, there is one design I’m super excited for that I’ve been working towards for over a year now. I have high hopes to release this piece for SS21 - it’ll be my second accessory. I won’t say too much as I am a firm believer in manifestation, but this is a special piece that is 100% intended for all. 

Do you think that the fashion industry has started to give more voice to young talents in the last few years?

I have noticed that a lot of people are becoming aware of young, emerging talent, and this is beautiful to see. Although I think that there will always be support for something that’s tried and true, there’s definitely something to be said about being an underdog. Someone that is determined, and in a way, has nothing to lose. There’s just a different energy creatively. This isn’t talked about as much, but a lot of experienced talent look to emerging talent, whether this is publicly acknowledged or not. Everyone loves an underdog, and in this case, I’d consider young, emerging talent to be underdogs. There’s something refreshing, eye-opening, and raw about the existence of new and upcoming talent, always. 

To discover how nss G-Club styled the Mini Firma bags, check out on Instagram @nssgclub!