The Birkenstocks created with pieces of old Hermès bags A work of the MSCHF collective, known for its Nikes full of holy water

Irreverence is the stylistic figure of MSCHF, a Brooklyn collective that over the years has created artistic sneakers that made fun of the world of luxury and the neuroses of consumerism. After filling an Air Max 97 with holy water and tearing apart one of Damien Hirst's works by selling the fragments individually, the group of creatives went on the attack of Hermès' Birkin bags, tearing them apart and turning them into $76,000 Birkenstock sandals called, with the usual humour, Birkinstock. 

An initiative suspended between criticism, disrespect and celebration of the myth of Birkin, it also represents an ironic polemic against the great collaborations of luxury, which often barely include the addition of a logo and little else. But also an involuntary masterpiece of timing, with Birkenstock that, just these days, could end up in the hands of an LVMH-affiliated company. The artists, however, specify that Birkenstocks are not a collaboration but, returning to the theological lexicon dear to them, transubstantiation – a transformation of a banal shoe into the very substance of a myth of luxury.