Tommy Hilfiger's SS21 collection campaign A cast of activists to talk about unity

Tommy Hilfiger's new campaign for the SS21 collection is more than just a set of photographs: the cast of activists and celebrities protagonists of the photoshoot has in fact collaborated directly on the definition of the brand's aesthetics, with an eye to sustainability and diversity. The talents present in the campaign have personally chosen the locations of the shots, choosing the places familiar to them. The result is a real tour of the world, with shots of local photographers from Los Angeles, New Jersey, London, Paris, Berlin and Hainan. 

Another typical approach of the brand is that towards sustainability, with a large number of materials and eco-friendly production techniques used for the collection. Materials such as EcoVero viscose, low-impact recycled polyester, Lyocell fabric, organic cotton and bio cool finishing of plant origin continue to build Tommy Hilfiger's ambitious sustainability mission.