The Nuptse down jacket by The North Face is the most desired item in the world According to Lyst's new report on the final quarter of 2020

For the first time ever, The North Face's Nuptse down jacket topped the rankings of the most desired products for both men and women according to Lyst, the leading search engine in the fashion world, which published the 2021 Lyst Index report for the last quarter of the year just ended, collecting and analyzing the most desired brands and products by the consumers. In the last three months of 2020, in fact, puffer jackets and in particular the famous Nuptse have experienced a 174% increase in online searches, followed by slippers and slides with Birkenstock in the lead, with UGG boots in third place in the rankings. 

When the young creatives who had initially adopted Nuptse grew up and became designers and buyers, the jacket rightly entered the annals of fashion and The North Face, initially born as a performance brand, ended up collaborating with fashion houses such as Gucci, Maison Margiela, Supreme, Brain Dead and Comme des Garçons. The key to its success is the democratic nature of its design and the transversality of its offer, which remains able to speak both to consumers more aware of design and to those interested in the practicality and performance of an item alone.