What are streetwear Mystery Boxes? Shopping in the dark to get out of the crisis

Last year, a number of retailers were forced to declare bankruptcy following the pandemic and the partial paralysis of sales in the world of luxury fashion. If fast-fashion giants such as Zara and H&M emerged invigorated by twelve months of lockdowns and closed stores, companies like Century 21 and Stein Mart weren't as lucky, being forced to close permanently. 

Born as a trend on Youtube in the wake of the hype culture, luxury mystery boxes have proved to be a success for Heat, capable of selling hundreds of them only in the first hours online. Obviously, we do not have a final solution to the decline in retail due to the pandemic, but it is undeniable that the idea had by the two retailers can become a model capable of ferrying different realities out of the bad waters of the crisis.