5 brands spotted at White Sustainable Milano to keep an eye on A new dawn for sustainable fashion

As it already happened for the most important events in the fashion industry, from Fashion Weeks to more traditional fairs, the health emergency required a digital translation of scheduled appointments. White Sustainable Milano was no exception, for almost three years now the Milanese event that has rewritten the definition of a trade show, offering an unprecedented space in which buyers, brands and consumers can come together. 

That same space was reproduced online, on the WSM digital platform that hosts the story and the collections of the brands that took part in the event, which was held online from January 15 to 18. Two were the main focuses that defined this year's edition: sustainability and advanced craftsmanship. The selected brands produce their garments using recycling and upcycling processes, working with less polluting raw materials to reduce the environmental impact, also starting a path of traceability and transparency. The other founding value of WSM is the new frontier of craftsmanship, in which tradition coexists with modernity through the work of modern makers who combine image and product.

nss magazine has selected five brands to keep an eye on among the ones spotted at this edition of WSM. 

#1 FEDERICO CINA 

In an industry dominated by streetwear, which is finally coming to an end, Federico Cina aims to become a leading brand in the sartorial world, bringing sophisticated and elegant looks to the catwalk, which tell the romantic essence of Romagna history and culture. The brand is characterized by a romantic and refined touch based on an experimental approach to materials and colours, all wrapped in a nostalgic and emotional atmosphere. 

Instagram @federicocinaofficial

Discover all the designers present at White Sustainable Milano in the B2B area of the event's website.