The philosophy of timeless basics according to Simplifier The founder of the emerging Parisian brand told us the rules of his aesthetics

Simplifier is a French verb meaning "to simplify" – a word that encloses the entire philosophy of Christophe Nguyen, a French young designer who, in founding his own brand Simplifier, decided to bring a unique vision to the usual fashion landscape: away with the superstructures, away with the cumbersome and artificial universes of references, in favor of a purist and linear aesthetic, which finds its stylistic depth in a lucid approach and in a scaled-down fashion idea. Simplifier is a Gen Z brand, born in an emblematic year for the whole world as it was 2020, a year that, with all its problems, has inspired creatives all over the world to move away from furious and voracious production systems, from a search for originality pushed to excess.

What are your inspirations in designing Simplifier's garments?

The brand takes inspiration from fashion, art and sports. We want Simplifier to be more about a mindset with a "Buy less, buy better" philosophy. I love the idea that a product is clean, timeless, comfortable. The secret is in the fabrics: thus, I will use pique cotton for a polo, organic cotton for a tee shirt, an heavy jersey for a hoodie … for the shirts, I can play with a large palette of colours and fabrics such as poplin, oxford, flannel, velvet, wool, tweed or nylon.