The next Paris Fashion Week will be only digital The announcement came after the new restrictions established by the government

The Fédération de la Haute Couture et de la Mode, the main governing body of French fashion, has made the official announcement that, in accordance with national anti-contagion restrictions, no brand will be allowed to have physically invited to the shows of the upcoming fashion week – making it the next edition, to be held from January 19 to 24, in fact completely digitized. This leaves Milan as the only fashion capital to organize physical events for fashion week. Pascal Morand, President of the Fédération, reiterated to WWD: 

«The instructions from the Paris police headquarters stipulate that there should be no public attendance, whether it is for fashion shows or any other event».

There are many doubts about the actual success of a completely digital edition. As Joelle Diderich of WWD points out, in fact, during the last digital fashion week it was phygital events (therefore with a small audience in the presence and a wide online diffusion) that were the most successful in terms of views and engagement.